Belloni and Simunovic presented the tourism campaign

This is the new promotion strategy of El Calafate, and will consist of the application of new technologies, in addition to a series of audiovisual products to be used primarily in social networks The mayor of the tourist town, Javier Belloni, led the meeting that took held in the meeting room of the Municipality of El Calafate. The work day that took place in the morning was aimed at presenting the new campaign "Come to be a protagonist", with which the destination will be promoted and promoted. The secretary of tourism, Alexis Simunovic, provided a description of the products and axes on which the advertising strategy is based, which highlights the incorporation of new technologies for sale and management.

"These types of investments in promotion are for us a fundamental axis of the look we have on the role of the State," Belloni explained. "We make a great effort every year to develop our main industry with infrastructure and promotion, because when the private sector of this city is doing well, genuine work is generated for all the inhabitants, and that is what we all want."

"I want to thank you for the accompaniment that you always gave us, before and after the formation of the Mixed Entity. Everything we got in terms of tourism development, and of our economy, would not have been possible without the contribution of all of you," he said face-to-face. to local business and the institutions present.

In addition to the audiovisual short films for dissemination, the new tourism promotion campaign "VENI A SER PROTAGONISTA" includes benefits in the accommodation sector in the city. It is proposed that hotel establishments offer 4 nights at the price of 3. Passengers may extend their stay, which will result in the consumption of services, gastronomy, excursions, and shopping in general, generating greater economic movement in the town. To that is added the integration of tools that the Secretariat was incorporating, such as the new website, the El Calafate app and the digital sales engine.

The new promotional campaign is focused on content for social networks, and tends to show the tourist experience in the glaciers, but also in the cozy city of El Calafate. At the end of the meeting Simunovic said "We are very happy to be launching this new 2019 campaign. It is a very strong work between the public and private sectors, where we are not only valuing the campaign, but also technological tools such as the website, the app, the sales engine. We are adding new technologies to sell El Calafate and which are also very useful for the private sector. "

The authorities and representatives of the private sector present were, the president of the Honorable Deliberative Council, Carlos Alegría; the mayor of National Parks, Germán Solveira; London Supply manager Sergio Natali; the president of the Chamber of El Calafate, Vanesa Araneda; the regional authority of Aerolineas Argentinas, Nicolás Carrero; authorities of the Mixed Entity and entrepreneurs of the tourism sector.